Copy Writing
Copy Writing for the web, whilst strongly tied to your general company’s marketing material and brand, is subtly different and therefore should receive additional attention.
Your web content has to attract and interest two distinct types of visitors:
- the user interested in your company and products
- and the search engine.
These two types of users can often view your content in a variety of ways and the result could potentially damage your site traffic.
Writing for the web is about understanding and dealing with these differences. If you would like to discuss your websites copy and content or if you would like me to conduct an audit of your Search Engine Optimisation and web content options then please do not hesitate to contact me