Search Engine Optimisation (SEO)
What is SEO and why is it important?
Search engine Op (SEO) in its very general sense is the attempts which are made to make your website more appealing to popular site engines such as Google, MSN or Yahoo so that you attract more visitors to your site.
Search engines rank website sites based on various criteria and it is about understanding and implementing strategies so that your website rises up the search ranking for relevant words assocatied to your business.
The aim of effective SEO however is not just about increasing visitor numbers in and of itself but instead to target and attract the type of visitor who you have the greatest potential to convert to contacts and happy customers. Therefore SEO should form part of your entire website strategy in successfully portraying your business online.
The end aim is to make sure that your site appears above your competitors for search terms which are entered relating to your business.
How can coldpie help?
SEO encompasses various strategies and tasks from initial analysis through to the implementation of Search Engine Marketing (SEM) cost per click Google adwords campaign.
- Complete site review. Whether it is newly designed or your current site
- Keyword analysis: exploring the most popular related terms that potential customers may search for on search engines
- Correct coding: so that a search engine can correctly determine your business and list it correctly
- Copy writing: By placing the most popular keywords around your site to appeal to search engines your site will appear above your competitors and rise through the search rankings.
- Continued analysis and refinement
- Search Engine Marketing – well written and focused paid for adverts with major search engines